Untitled 1

Mad for ads : (Record no. 46984)

MARC details
000 -LEADER
fixed length control field 02655cam a2200433 i 4500
001 - CONTROL NUMBER
control field on1151769266
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220323163136.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200423t20212021onca j b 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number 20200237845
Source can
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781525301315
Qualifying information (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1525301314
Qualifying information (hardcover)
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000069233003
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000070120118
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1151769266
040 ## - CATALOGING SOURCE
Original cataloging agency NLC
Language of cataloging eng
Description conventions rda
Transcribing agency NLC
Modifying agency OCLCF
-- BDX
-- YDX
-- ON8
-- LMJ
-- OCLCO
-- UAP
-- OCLCO
-- UAB
-- VP@
-- OCL
-- EHH
-- BPE
-- YDX
-- NLC
-- OCLCO
042 ## - AUTHENTICATION CODE
Authentication code lac
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5829
Item number .F98 2021
055 00 - CLASSIFICATION NUMBERS ASSIGNED IN CANADA
Classification number HF5829
Item number .F98 2021
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number cci1icc
Source of number lacc
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fyvie, Erica,
Dates associated with a name 1973-
Relator term author.
9 (RLIN) 50603
245 10 - TITLE STATEMENT
Title Mad for ads :
Remainder of title how advertising gets (and stays) in our heads /
Statement of responsibility, etc written by Erica Fyvie ; illustrated by Ian Turner.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Toronto, ON :
Name of publisher, distributor, etc Kids Can Press,
Date of publication, distribution, etc [2021]
300 ## - PHYSICAL DESCRIPTION
Extent 64 pages :
Other physical details color illustrations ;
Dimensions 26 cm
500 ## - GENERAL NOTE
General note "Edited by Jennifer Stokes and Kathleen Keenan"--Title page verso.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (page 62) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note A brand new AD-venture -- An AD-venture into promotion -- Map this AD-venture -- An AD-venture into your brain on ads -- An AD-venture tracker -- A time travel AD-venture -- An AD-venture into your personal brand.
520 ## - SUMMARY, ETC.
Summary, etc "A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Form subdivision Juvenile literature.
9 (RLIN) 43928
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Psychological aspects
Form subdivision Juvenile literature.
9 (RLIN) 50604
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Informational works.
Source of term lcgft
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Turner, Ian
Fuller form of name (Ian J.),
Relator term illustrator.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stokes, Jennifer,
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keenan, Kathleen,
Relator term editor.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Online version:
Main entry heading Fyvie, Erica, 1973-
Title Mad for ads.
Place, publisher, and date of publication Toronto : Kids Can Press, [2021]
International Standard Book Number 1525307770
-- 9781525307775
Record control number (OCoLC)1249748083
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Junior Non-Fiction
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY NZWMT - 389 OTHER HOLDINGS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   For loan Children &Young Adults Section Waimate Waimate Junior Non-Fiction 23/03/2022 ALLB 30.00 659.1 A00799933 23/03/2022 30.00 23/03/2022 Junior Non-Fiction
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