TY - BOOK AU - Adams, Hugh. TI - A baker's tale: the life and times of Ernest Adams SN - 1877393061 AV - HD9057.N452 A333 2005 U1 - 920 ADA 22 PY - 2005///] CY - [Christchurch, N.Z.] PB - Hazard Press KW - Adams, Ernest, KW - Ernest Adams Limited KW - History KW - Bakers KW - New Zealand KW - Christchurch KW - Biography KW - fast N2 - For much of the last century Adams Bruce and Ernest Adams were household names in New Zealand as the manufacturers of cakes and sponges. Ernest Adams' son, Hugh Adams, tells a lively tale of the origins, fortunes and misfortunes of Ernest Adams Ltd. Written by one who was right in the middle of the action for much of the company's history, it describes the family atmosphere in both the factory and the boardroom that became such an important factor in the success of Ernest Adams, and many of the company's innovative developments. The book includes more than 100 photographs - some going back almost 100 years - and includes many personal anecdotes ER -