TY  - BOOK
AU  - Box, Brian
ED  - First Second (Firm),
TI  - The He-Man effect: how American toymakers sold you your childhood 
SN  - 9781250261403
AV  - HD9993.T692 B76 2023
U1  - 688.72 23
PY  - 2023///
CY  - New York : 
PB  - First Second, 
KW  - Toys
KW  - United States
KW  - Marketing
KW  - History
KW  - 20th century
KW  - Comic books, strips, etc
KW  - Toy industry
KW  - Moral and ethical aspects
KW  - Comics (Graphic works)
KW  - fast
KW  - Graphic novels
KW  - Social issue comics
KW  - lcgft
KW  - Nonfiction comics
KW  - Bandes dessinées sociales
KW  - rvmgf
KW  - Bandes dessinées autres que de fiction
KW  - Bandes dessinées
N1  - Includes bibliographical references (pages 253-258); Chapter 1; When tempted, reach for a sucker --; Chapter 2; Audiences were stunned --; Chapter 3; Cast a wider net --; Chapter 4; We'll be right back --; Chapter 5; A new hope --; Chapter 6; March into danger fearlessly --; Chapter 7; Frank Frazetta cum Prince Valiant --; Chapter 8; A toaster with pictures --; Chapter 9; Don't stop thinking about tomorrow --; Chapter 10; They don't make them like they used to -- Afterword
N2  - "Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--
ER  -