| 000 | 02655cam a2200433 i 4500 | ||
|---|---|---|---|
| 001 | on1151769266 | ||
| 003 | OCoLC | ||
| 005 | 20220323163136.0 | ||
| 008 | 200423t20212021onca j b 001 0 eng | ||
| 015 |
_a20200237845 _2can |
||
| 020 |
_a9781525301315 _q(hardcover) |
||
| 020 |
_a1525301314 _q(hardcover) |
||
| 029 | 1 |
_aAU@ _b000069233003 |
|
| 029 | 1 |
_aAU@ _b000070120118 |
|
| 035 | _a(OCoLC)1151769266 | ||
| 040 |
_aNLC _beng _erda _cNLC _dOCLCF _dBDX _dYDX _dON8 _dLMJ _dOCLCO _dUAP _dOCLCO _dUAB _dVP@ _dOCL _dEHH _dBPE _dYDX _dNLC _dOCLCO |
||
| 042 | _alac | ||
| 050 | 4 |
_aHF5829 _b.F98 2021 |
|
| 055 | 0 | 0 |
_aHF5829 _b.F98 2021 |
| 082 | 0 |
_a659.1 _223 |
|
| 084 |
_acci1icc _2lacc |
||
| 100 |
_aFyvie, Erica, _d1973- _eauthor. _950603 |
||
| 245 | 1 | 0 |
_aMad for ads : _bhow advertising gets (and stays) in our heads / _cwritten by Erica Fyvie ; illustrated by Ian Turner. |
| 260 |
_aToronto, ON : _bKids Can Press, _c[2021] |
||
| 300 |
_a64 pages : _bcolor illustrations ; _c26 cm |
||
| 500 | _a"Edited by Jennifer Stokes and Kathleen Keenan"--Title page verso. | ||
| 504 | _aIncludes bibliographical references (page 62) and index. | ||
| 505 | 0 | _aA brand new AD-venture -- An AD-venture into promotion -- Map this AD-venture -- An AD-venture into your brain on ads -- An AD-venture tracker -- A time travel AD-venture -- An AD-venture into your personal brand. | |
| 520 | _a"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."-- | ||
| 650 | 0 |
_aAdvertising _vJuvenile literature. _943928 |
|
| 650 | 0 |
_aAdvertising _xPsychological aspects _vJuvenile literature. _950604 |
|
| 655 | 7 |
_aInformational works. _2lcgft |
|
| 700 | 1 |
_aTurner, Ian _q(Ian J.), _eillustrator. |
|
| 700 | 1 |
_aStokes, Jennifer, _eeditor. |
|
| 700 | 1 |
_aKeenan, Kathleen, _eeditor. |
|
| 776 | 0 | 8 |
_iOnline version: _aFyvie, Erica, 1973- _tMad for ads. _dToronto : Kids Can Press, [2021] _z1525307770 _z9781525307775 _w(OCoLC)1249748083 |
| 942 |
_2ddc _cJNONFIC |
||
| 948 | _hHELD BY NZWMT - 389 OTHER HOLDINGS | ||
| 999 |
_c46984 _d46984 |
||